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Converting Visitors to Leads on Your Real Estate Website

When your website is new, your first focus is generally on getting traffic to your website. After all, without traffic, it’s like having the most beautiful retail location in the middle of the Sahara desert. A nice store with no sales quickly goes out of business.

Traffic can occur quicker than most people realize. The search engines now quickly pick up the latest updates, pay per click ads can bring hungry new clients for pennies each day, but the real question becomes, what do you do with all of that traffic? Unlike a billboard along a major freeway, when you get traffic to your website it is important to convert that traffic into a lead. Traffic is merely an expense and the lead is your reward for paying for all of that traffic!
Converting traffic on your real estate website isn’t as challenging as most people make it. Before trying any method, it’s important to think of yourself as one of your visitors. What would make you give up your valuable name, e-mail, and phone number?
Now that you are thinking about what would empower you to give your information online, here are some proven techniques to get leads out of that traffic pouring into your website:

Call to action – A call to action or a unique selling proposition is absolutely essential to get people to give up their information. Your call to action need to easily communicate how submitting their information will save them time and money. Consider the following message “Stop driving all over town, access to ALL listings 24 hours a day”. This message saves the user valuable time by simply getting access to the entire inventory in your area.
Great content – Too often people drive traffic to websites that are light on content. Even with the most targeted of landing pages there is the opportunity for a visitor to look at other pages on your website. A website that doesn’t have much to offer will result in the user leaving to find a better resource of information.
Make it easy – When people are online they are a click away from another website. Give them the power to contact you in different ways easily. This means providing short contact forms, a phone number that is displayed on every page and even access to your social networks so they can reach out to you there. The easier it is for them to contact you the more leads you will be able to generate.

When you make converting leads on your website a focus you will turn that expense of traffic into a profit center of people ready to take action. With a good source of traffic and simple follow up you will be able to turn those real estate leads into transactions every month.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing efforts.

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