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Affiliate, Website, Turnkey, Money Making
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The ultimate objective for any commercial website is to convert visitors to inquiries and obviously those inquiries to sales.

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The success of this objective hinges very much on choosing the right set of key words for the optimization of the site.

Affiliate, Website, Turnkey, Money Making

Below you will find a strategy that works very well in finding the ultimate key words.

Affiliate, Website, Turnkey, Money Making

It combines Google AdWords with natural search engine optimization to form a powerful way to find phrases that bring business to your website.

Affiliate, Website, Turnkey, Money Making

Someone who recently became a client of mine, had a website for about 6 years during which time he had never managed to break even – not once!

Affiliate, Website, Turnkey, Money Making

Imagine that. For 6 years he had been financially carrying this website. After the massive design fee, month after month, he paid for hosting, page updates and off-line promotions. He was ready to give up but fortunately heard about online marketing and got in touch with me.

Affiliate, Website, Turnkey, Money Making

My first reaction was to stop all site updates and to first evaluate the current situation. To do this we had to look at the web analytical data. Fortunately the server made AWStats available so we were able to look at his traffic patterns over the years. Needless to say it did not look good. The website had barely managed to attract 100 visitors per month over the previous 3 years. Obviously one of the major improvements we’d have to make was to get more people visiting the site. A second problem was that people were not staying very long on the site. Showing that either they had arrived there by mistake or the website did not grab and keep them there. And so we went over the stats and identified several problems.

Affiliate, Website, Turnkey, Money Making

This article is about how we managed to improve the number of visitors, time spent in website and number of inquiries resulting in higher sales.

We achieved this by using a three pronged approach utilizing:

Google AdWords
natural search engine optimization
and by monitoring and recording crucial data in the web statistic.


The strategy works as follows:

You will first need to sign up for a Google AdWords account. This is quite easy, just follow the prompts at

Then once you have created your AdWords account, you need to get the Google Analytics code which will help you monitor your web traffic. It is also easy to do, in your Google AdWords control panel click on the Analytics tab click on “Add Website Profile” and follow the prompts. Eventually you get to the page where Google makes some code available for you to copy and paste in each of your web pages.

Please note that you have to set up a Goal page so Analytics can record the inquiries you get from your website.

Once this is done and your pages are uploaded. Verify that its all working in the Analytics control panel. And you’re ready to monitor your visitors.

Now we go back to the Google AdWords account where we will set up a campaign which will serve to bring in targeted traffic to your site. Before setting this up though, you need to conceptualize what your target market is looking for. Think how it is that you would look for your own product or service online. Lets say you sell antique chairs, then what people are probably going to look for is the phrase “antique chairs”.

There is something you need to be aware of here. The closer people get to actually buying something the more descriptive search phrases they use. If we use the above example, someone closer to actually buying a chair would probably type in something like “red velvet upholstered wooden antique chair”.

Why is this important? Well because the whole objective of our exercise is to find these golden phrases that actually mean not just traffic but actual sales.

Back to our AdWords account. We set up a Campaign and an Ad Group. Going into detail here is beyond the scope of this article, you can find all the assistance you need using the help files in the campaign management area of your Google AdWords account.

It is important that you only use one main phrase in “broad match” mode per Ad Group. You can set more than one Ad Groups, this depends on the number of main phrases used to find your product/s. Broad match means that when people search with any words before or after “main phrase” your ad will be triggered.

Now it is time to gather enough information to make measured decisions. Let the campaign run for about a month, this should give you enough data to take to the following step.

Also remember that Analytics only record inquiries that come from a form on your website. Whenever you get a telephonic or email inquiry find out from the caller whether they found you online. If they did, go to your analytics account and look for the phrases they used to find you. Record these! I know it sounds like a lot of work but this bit of effort will pay itself many times over during the life of your business. Its worth it!

At the end of the month it is time to tally up the results and come up with a list of golden phrases that represent inquiries and sales.

Once you have your list you are ready for the final step which is to naturally optimize your website for the golden phrases. This means that once your website starts naturally appearing in search engines for your golden phrases you don’t need to keep on paying for Google AdWords which in the long run becomes quite expensive.


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