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How to Build an Effective Real Estate Agents Marketing Website – 3 Secrets Revealed

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I am about to tell you 3 secrets to build an effective real estate agents marketing website that will present you with a useful web presence.

Statistics reveal that:

Almost 80% buyers start searching for their homes online. 37% of those who searched online bought their
homes there. 33% of those who searched online ultimately got their homes through an agent. These figures are increasing exponentially year on year.

Though people start their search online, most of them soon realize that using the services of an agent would ease a lot of hassles. So it is now imperative to have an effective Real Estate Agents Marketing Website
if you want your services brought in front of thousands of buyers. Where are you spending your marketing money?

Spending thousands of dollars to build a website will do no good if does not bring in the leads and make you money. Here, I reveal 3 secrets to build an effective website that “really” makes you money.

Secret # 1.
The main purpose of a real estate agents marketing website is to generate leads. You could build a beautiful “heavily loaded” site with lot of pictures, videos and snazzy stuff but it would do a poor job when it comes to generating leads. What you need is a simple and functional website with minimal decorations and intuitive navigation so that the user is comfortable and provides his contact information for you to follow up.

Secret # 2.
Marketing yourself as a professional real estate agent instead of marketing your properties is a savvy marketing idea. You have to present yourself as an expert so clients can trust you with their buying needs.

Providing tons of free information on your website for the client to educate himself on various aspects of buying a house will generate trust in the minds of clients and enhance your reputation. Gaining their trust is important because they will then have little difficulty in parting with their contact information and that, ladies and gentlemen, is your precious lead.

Secret # 3.
Do not trust your designer to create your website. He may be an exceptional designer but you need an exceptional marketing tool much more than an exceptional design. A simply designed website with high functionality and user friendliness will go a long way in designing your life.

And that brings down the curtains for this short article. Hope this helps you to have a successful real estate agents marketing website.


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