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How to Get Found on the Internet: the importance of Choosing a Name for Your Website

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Being online is a must for businesses today. As the internet is considered the largest marketplace with absolutely no geographical limitations, it makes sense then to be seen and heard online in whatever field of business you’re in. And one of the the most effective ways to do this is to set up a website.

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Before creating your website, though, the first thing you need to think about is what name to use as your unique identification. Technically, a website name is called a URL or Uniform Resource Locator and is often referred to as a web address. This is the unique address of your site which can be accessed on the internet by millions of web users.

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To ensure that your website is easily located by your target audience, you should use a name that best represents your business or what your business does as much as possible. However, in case the name already exists on the internet, you can use a name that is very closely related to what you do.

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When used in your web address, this name becomes your domain name which is just a component of your URL. The goal of this is to make your website easy to remember by web users. The domain name serves as your identification on the internet according to the Domain Name System (DNS) and you have ownership rights to this as well. Just make sure that you register this with domain name registrars so that no one else can use it on the internet.

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A registrar is an organization that reserves domain names online. Legitimate ones have to be accredited by the Internet Corporation for Assigned Names and Numbers or ICANN or by a national country code top-level domain authority. They offer either free or paid listing of your website address. Find reputable domain name registrars by asking for a recommendation from a friend or colleague or searching for reviews online.

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You may have also noticed that some sites end in .com, the others in .net while the others carry the initials of the country from where they are located such as, and This actually depends partly on your personal preference (a .com is shorter for marketing purposes) or country limiations.  For example, you need to have a UK address to own a name. Also, if you want to let your target clients know where you’re operating, you may choose to register the local domain, such as the or name.

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An ideal way to name your website or online business is to always be specific. In other words, your website name has to be in line with your brand name and keyword rich. For this reason, it is a good idea to create a unique name for your business where you know you can get the domain name as well. Think of something catchy and one people will be able to recall right away.

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If you’re targeting women, for instance, you may want to include that word in your domain name so that it comes out in search engine results when people search for businesses run by women.

Finally, pick a short domain name combining meaningful words and not just letters and numbers. Remember that you’re creating your own ID on the internet and you want your target audience to find you without much difficulty. Take the time to research and list down possible names before setting your mind on the best one you will use for your website.

Wendy Moore is a sought-after speaker, author and educator who is passionate about showing business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list of clients specific to their business niche.

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