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How to Get Leads From Your Real Estate Website

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Even with all of the hype about blogging and social networking there are still many real estate websites that are generating hundreds of leads a month that result in 6, 8, 10+ transactions a month. These websites may not have the mass media behind them but they are helping real estate professionals close business. You too can close transactions from your website monthly when you consider the needs of your next customer.

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When you take into consideration the needs of your next customer creating or modifying your website actually becomes much easier. Part of the struggle for many agents when developing their online presence is determining what to write, what to put online and how to keep those updates going. Understanding what your customer is looking for makes the updates easier, generates more traffic, and gets your website generating leads daily.

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Getting Real Estate Leads Means Giving The Customer What They Want…Easily

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Families and individuals looking for help online are looking for help and they are looking for it to be quick and easy (that’s why they are online). Here are items that visitors are looking for so you can start generating transactions from your website.

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1. Area and Neighborhood Information – Providing information about the areas that you operate in is one of the easiest pieces of information to put on your website because you already know the information! Don’t copy any information from a historical society or city website; provide your perspective on the neighborhoods because that’s what people are looking for. People want to get a real perspective on what it’s like to live somewhere and when they connect with your view they will want to reach out for more help.

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2. Listings – As people are looking online, they do want to see what is available right now and when you provide them access to your local MLS you will start seeing more leads nearly overnight. Since people can find listings nearly anywhere it is absolutely essential to provide area and neighborhood information so visitors view your listings as more valuable.

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3. Powerful Calls to Action – Adding neighborhood information and listings is wonderful but to get leads means making it obvious to the visitor on what they should do with that information. Empower the customer on any page to take the next step with the information you are giving them. This means asking them to call, submit forms, or even e-mail for more information. The more specific your calls to action the more leads you will generate.

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Although there are many different areas you can focus on to get real estate leads from your website (traffic, e-mail follow up, etc.) attacking just the above three items will allow your website to start working for you. Taking just a small amount of time and making some changes will have your website generating enough leads for you to close transactions monthly.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing efforts.

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