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How to Get Web 2.0 Traffic to Your Website

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With the advancement of computer technology causing bandwidth to expand and speed and power to increase, Web 2.0 was able to be born. Web 2.0 refers to the second generation of the World Wide Web (the Internet), a phrase coined in 2004 by O’Reilly Media and CMP Media.

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There are two components to Web 2.0: user-generated content such as blogs, Facebook sites, and social bookmarking and networking sites; and what is called “cloud computing”, which refers to the increasing amount of applications and data stored on servers in addition to or instead of personal hard drives, which leads to ever more software applications that can be downloaded for free from the Net or come embedded in online websites.

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Internet marketers, in order to compete successfully in this modern environment, need to take full advantage of Web 2.0 based strategies in their Internet marketing efforts. This will start with your creating an Internet marketing plan. Remember, one of the two major parts of this new world of the Internet is user-generated content. So if you can think of ways to have your website visitors participate somehow in your content creation, you can use that content for marketing efforts–while they are also promoting you for free.

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This could center on video or digital photography submissions, for instance. It will almost certainly involve the use of social bookmarking and networking efforts. Start putting together creative ideas about how you can leverage this new Internet power for marketing. Don’t forget about creating toolbars, widgets, and things like that for visitors to download.

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A company blog that allows visitors to make comments is invaluable. If you have a staff, assign somebody to read visitor comments and write back to them, keeping the communications open and alive and making the visitors feel like they’re truly part of a community. It’s also a wise idea to put together podcasts that people can subscribe to with an RSS feed. Internet videos are like viral marketing for you, and if you use the new Article Video Robot technology you can create and distribute 100 of these videos per month for less than $ 1 a video!

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Above all, you need to be unique. You have to target a niche market and tailor your Internet marketing efforts to them. Be more creative than everyone else and find ways to make yourself look like the expert. This involves remembering the limitations of Web 2.0: democracy strongly tends to create mediocrity. Your visitors are mostly not businessmen or marketers, and the average visitor will not be the most imaginative or intelligent person. They cannot be the ones who control you.

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You have to walk a fine line when it comes to engaging visitors while keeping creative authority and maintaining a high quality website, marketing materials, and blog. And just because you now have so much outreach power, don’t let yourself be tricked into trying to be all things to all people. Stick to your message, your unique angle, and your niche.

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