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How to Take Customer Service to a Whole New Level With On Hold Marketing

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There are about a million ways you can market your business today. You can use websites, door-to-door salesmen, flyers, business cards, tee-shirts, phone calls, billboards, and more. Unfortunately, many of these marketing techniques are expensive and time consuming, and some of them don’t give you a great return on your investment.

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One modern day marketing technique that will really work for your business, though, is on hold marketing. It’s so easy to set up, and it’s really affordable. It doesn’t take a lot of time, effort, or money, but it gives you an excellent return on your investment. Here’s how this could work for you.

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Basically, you can create the script, choose the music, and pick the voices for your on hold marketing campaign. It can say whatever you need and whatever is most helpful and relevant for your business. Before you start your campaign, you can work with a professional to create an on hold message that makes your business professional, interesting, and engaging for those who are listening.

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Once you implement your on hold message, you’ll start to see changes take place. One of the major changes will be that people stay on hold long enough to talk to your representatives. On average, people stay on hold with a silent line for about forty seconds. With a custom on hold message, they’ll stick around for more like three minutes. Think about what you can do with that extra two minutes and twenty seconds! Not only can you get to more customers in a day, but you can also spend that extra two and a half minutes filling your customer’s head with information about your business and its products and services.

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A marketing campaign through on hold messages can help brand your business. Just having professional sounding messages can help your business seem more professional. Plus, you can convey pertinent or interesting information to your clients without ever having to speak to them through the phone. You can also use this type of campaign to give your clients specific information about your business. You’ll be able to let them know when sales and specials are coming up so that they can ask representatives about these things. Just knowing that a special is available is enough to keep many clients on the phone long enough to talk to a representative so that they can place an order.

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Jonathan Gal is an entrepreneur and business marketing specialist. I help people bring their business to the next level with effective on hold marketing. Please visit: http://www.holdstudio.com

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