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Promo Mugs For Coffee Drinkers

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The minute a organization promotes themselves, they need to take their target audience into account. However, one promotional approach that has survived most other promotional activities is the coffee cup, just since virtually all adults are coffee drinkers. In addition to this straightforward truth, coffee cups are easily personalized to fit the color scheme and company logo of a particular organization and they come in a wide range of shapes and sizes ranging from tea cups and standard coffee mugs to stein sized; and shape-wise, there is the standard mug shape, or a wide variety of interesting and more abstract shapes. Like all other promotional materials, coffee cups should be somewhat unique as a way to set a firm apart from its competitors. A sample of producing a coffee cup exceptional is selecting a bright base color and an abstract shape, such as a rectangle or tilted design. On the other hand, the color of the cup should at least complement the hues of the corporates logo in order for it not to look cheap and tasteless.

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Coffee mugs are relatively cheap to order and personalize in mass, which makes them great advertising material. Coffee drinkers can never have too many coffee vessels and some coffee lovers even collect coffee mugs. It is a good idea to use coffee mugs for promotional gifts because an adult needs to see something at least seven times before they will remember it, and coffee drinkers use coffee mugs more than seven times a week. Even if they grab a random cup out of their cabinet, they will still see the companys logo on the other mug or mugs in the same cabinet. Seeing the companys logo and information will serve as a mnemonic device, helping them to remember that a certain business offers the products or services that they are looking for.

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An excellent way to market to coffee drinkers in addition to the coffee mugs would be to place a small bag of coffee inside the mug. The coffee bag should also be adorned with the companys logo and contact information. However, it is imperative for the advertising and promotions department of any company to remember that while promotional gifts are an excellent way to get their name in the public, they still need to have an advertising campaign that utilizes print or audio advertisements. This is simply so the company in question is able to make the most out of their advertising budget instead of simply focusing on using one media for marketing.

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If you need promotional merchandise peruse custom pens at PromotionalPromos. They have printed umbrellas and many other items to use for your company’s advertising campaign.

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