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Setting up Google Adsense

Okay so now Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click “AdSense Setup” in the top menu and select the product type (i.e. “AdSense for Content” or “AdSense for Search”). You will be presented with various options for customisation of your AdSense Ads.

Here we will take a look at setting up “AdSense for Content” only (however, the setup for “AdSense for Search” is quite similar and equally easy).

A. The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of (text, image, etc. for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page and you must use both, in order to maximize your AdSense revenue.
B. The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336×280) and wide skyscraper (160×600) are preferred over the others since they help get more impressions for you and therefore, help you make more money.
C. Customising the colours of the various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.

These are the essential customisations that you should do before you can start using Google AdSense Ads on your website.

Now to really move things along there are some other customisations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customisations (based on the context of your website) e.g. “filters” is one such customisation that is quite important. Let’s take a look at what these additional customisations are:

A. Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).
B. Alternate Ads: This is something that can help you in preventing underutilisation of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).
C. Reporting and performance tracking: You can even customise the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives. However, you might decide to take this up later, maybe 1 month after setting up your AdSense account.




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