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The Place of Google in Internet Advertising

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Nowadays the advertising sector takes a big role on the Internet. In the near future, the internet will be the biggest channel of the advertising world. When we say Internet advertising, Google is an advertisement market on its own. Google advertising is the most frequent ads of the Internet. There are two main reasons why Google ads are so much more popular and effective.

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First, Google is the number one search engine of the world and it is the number one trademark of the world. Hundreds of millions of people use the Google search engine every day all over the world. In the course of this utilization they see Google ads under the sponsored links. This is the search network of Google AdWords.

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Second is the huge content network of Google. Hundreds of thousands of websites publish Google ads on the Internet. This big network contains websites from every sector and every field. While Google AdWords are displayed as only text ads on search networks, the ads are displayed as textual, banner or video ads on the content network.

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Why Google Ads?

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• Its performance, revenue, cost, and conversion are measurable.

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• Detailed location targeting is available. Country, region, city, local targeting.

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• Language targeting.

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• Scheduling is available. You can adjust your publication hours and days as you wish.

• You can set your daily and monthly budget as you wish and you are able to change your budget whenever you want.

• You can only reach your target group. Except this target group, no one can see your ads.

• There is a fair competition and because of this Google ads platform is a very dynamic platform. This dynamic structure keeps Google AdWords live.

• You can make your payments via credit card or EFT.

• Google ads platform is the best ads program platform on Internet where its optimization is made for a better return of investment.

Google AdWords Consulting

If you want to get the best performance and the return of investment from Google AdWords, you should work with qualified specialists who have Google AdWords certificates. There are Google consulting companies out there where these qualified specialists are working.

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