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Website Promotion Tips – The Key Elements of Website Promotion

Affiliate, Website, Turnkey, Money Making

Affiliate, Website, Turnkey, Money Making
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The goal of every business that has an ad on the internet is to drive web traffic which should be translated into conversions. This is also the main focus of search engine optimization professionals. If you want people to visit your website, you must do your SEO homework pretty well to get high rankings in search engines. When a visitor is attracted to your site due to its linking they need to go a step further and get converted. Here are a few simple tips that will help you maximize the conversion rate on your website.

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Be quick to access

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If your own experience is like that of many internet users, quick performance websites are the favorites of almost everyone. Very few visitors will want to stick to a home page that takes more than 30 seconds to load because it probably has too much stuff. Your home page needs to be light enough to open in a flash. Many visitors will discard a page that takes forever to get to the homepage since we are a generation in a constant hurry. Try to cut down the file size of your home page in a way that does not necessarily affect the content.

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Substantiation

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There is a simple but very effective sales tool that many marketers never get to take advantage of and that is called social proof. It is quite common for almost everyone to want to find out who else has an experience with the story you are trying to tell them. People will find it easier to make a buying decision if they know they are not the guinea pig as far as the product is concerned. Everyone wants to purchase a product that is a best seller and if your website is hosting such a product then you are home and dry. Try also using other third party substantiation techniques such as testimonials from satisfied customers. Every company has a slightly different audience, so it’s important to know what type of content is most compelling to your prospects.

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Mutual exchange

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It has worked in the past and fortunately it works even today. Try giving anyone something small and they will feel obligated to do something significant for you. This is why promotions still work to this date. There are many highly effective web based promotions that include downloads, online tools, free trials, webinars, discounts etc. Those who try this line always come out with very positive success stories. Give out something for free to your visitors and chances are a majority of them will patronize your services or products.

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Security

Nothing beats a sales process where the prospect feels secure throughout the experience while visiting your website. People will not spend their hard earned cash if they believe someone is trying to take them for a ride. You can create the requisite sense of security by displaying industry and security certifications, warranties and guarantees throughout the experience. Providing information on shipping guarantees may seem academic, but many shoppers bail out during the checkout process if they feel the product won’t get to them on time, if at all, and there may not be any recourse.

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