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What Every Coach Should Know About Getting Clients From Their Website

Affiliate, Website, Turnkey, Money Making

I asked John, one of the coaches I coach, how many calls a month he got from his website from prospective clients. He said zero. Then I asked him how long has it been since he had gotten a call from his website. Over 10 months. This is pretty typical of what I hear not only from coaches.

Affiliate, Website, Turnkey, Money Making

Does this mean that no one is looking for coaches online?  Not hardly. Take a look at how many people are searching for just a few types of coaches just last month.

Affiliate, Website, Turnkey, Money Making

Life Coach………………….. 201,000
Business coach ………………49,500
career coach ………………….33,100
Executive coach ……………..27,100
Small business coach …………2,400

Affiliate, Website, Turnkey, Money Making

So what does that say?

Affiliate, Website, Turnkey, Money Making

There are LOTS of people searching, but either they aren’t finding their way to most coaches websites, or maybe they are but the website isn’t convincing anyone to call. Actually, it’s both for almost all coaches websites.

Affiliate, Website, Turnkey, Money Making

Over 99% of all coaching websites have less than 100 people a month visiting the website.

Affiliate, Website, Turnkey, Money Making

Most coaches are getting less than 100 people a month to their website. Would would even a small portion of those numbers above landing on your website do for you and your business? My rule of thumb is that it shouldn’t be hard to capture at least 5% of the people searching to your website. In fact, a lot of times 5% to 50% depending on position on the page.

Affiliate, Website, Turnkey, Money Making

How can we turn this around for you? In fact, what would it take to go from zero calls a month to dozens? Actually if we focus on the pieces it’s easy.

Most coaches have turned on a website and walked away. In fact, most web developers just “turn the website on” and leave it up to you to

Drive traffic to your website
To Write the content to get the highest conversion of traffic into a call, or other lead.
How can we drive traffic to the website?

One way is search engine optimization. By writing the website content so that the search engines know what you want to be found for and develop links from other websites point at your website that will drive traffic and let the search engines know how important you are for what you do.

Another is pay per click — sponsored ads. In fact, when search engine optimization may take weeks or months to get a search engine position where you can be found, a pay per click can be turned on in about 15 minutes. Would you believe you could be at the top of Google 15 minutes from right now?

And another is writing articles on ezines. When people read your articles they get to know you, like you, and trust you, and then find their way to your website from links on that article so that they can sign up and get to know you better. So, what’s next?

How to turn that traffic into a call… Dozens of them a month.

Writing your website so that it’s talking about what the prospect wants and not about your coaching. This may be a hard concept to accept, but marketing is not about you, your coaching service, your company, your credentials or anything about you at all.

Your client is more interested in whether you know anything about his problem, whether you’ve fixed a problem such as his before,  what kinds of results he’ll get from working with you, and how much difference you’ve made for your clients. Take a look at almost any coaching website. It’s talking about the coach and all of those things I mentioned above that have nothing to do with what anyone who’s looking for a coach wants to know.

What’s reasonable to expect?

A regular web page should deliver anywhere from 1% to 10% of the traffic that comes to the site as  a Lead, a call. Don’t expect it to sell your coaching to a one time viewer. But you can expect them to show interest, ask for more information, and tell you they want to get to know more about what kinds of results you deliver, or even want to experience you by getting an e-book, free or otherwise.

In fact, your website should give away some of your expertise, giving them a sample, so they can experience just a small part of your results. Once they experience that, assuming it’s valuable, they will want more. Your website should set up a marketing funnel, that leads them from that first sample, to experiencing more and more until they are begging for your services.

99% of all coaching websites fail to drive traffic, nor to convert however many land on it. Why? Because those two steps were never designed in. You paid a web developer to do only one thing . . . turn it on.

Do you want to learn more about how to increase your coaching business? I have just completed my brand new guide to coaching marketing success. You’ll also get a free invitation to join a mastermind group of other coaches as they build their business. Hear what works and doesn’t work.

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